Built for Both Sides: Advanced Product Analytics Strategies for Marketplaces
April 24 | 9:00 AM – 10:30 AM PT
Presenters:
Casey Winters – Reforge Partner, Growth Advisor (ex-Grubhub, Pinterest, Eventbrite)
Tom Laufer – CEO & Co-founder, Loops (Host)
An Exclusive Virtual Roundtable for Analytics Leaders in Marketplace Businesses
Marketplaces are a different beast. Unlike traditional B2C or consumer products, marketplace businesses must serve two (or more) sides simultaneously - demand and supply, riders and drivers, guests and hosts, buyers and sellers. That duality creates rich opportunity - and relentless complexity.
This exclusive, virtual meetup is designed specifically for product and analytics leaders building the next generation of marketplaces. This 90-minute session will go what it takes to deliver real growth, flourishing communities, and products that scale trust and performance across both sides of your market.
Here's what we'll cover:
- Finding the right user levers to optimize marketplace KPIs, such s conversion, retention, and monetization, by segment, journey, and other variables
- Understanding user journeys that reinforce building trust and dual-sided community growth at scale
- Practical use cases of AI in marketplace product analytics and how it impacts the skills and roles in product teams
- Experimentation and measuring the causal effect of product releases
For Leaders in Analytics and Growth:
This event is tailored for VPs and Heads of Product, Growth, and Analytics at two-sided or multi-sided platforms -marketplace leaders responsible for balancing the flywheel: scaling supply, activating demand, and optimizing the conversion layer in between. Think riders and drivers, hosts and guests, buyers and sellers - all growing on different curves, all needing different kinds of signal.
Join a private discussion with fellow industry leaders. Gain actionable insights. Walk away with fresh perspectives - and maybe even an updated strategy for your analytics team.
