Built for Both Sides: Advanced Product Analytics Strategies for eCommerce Marketplaces
April 24 | 9:00 AM – 10:30 AM PT
Presenters:
Casey Winters – Reforge Partner, Growth Advisor (ex-Grubhub, Pinterest, Eventbrite)
Tom Laufer – CEO & Co-founder, Loops (Host)
An Exclusive Virtual Roundtable for Analytics Leaders in Marketplace Businesses
Marketplaces are a different beast. Unlike traditional B2C or consumer products, ecommerce marketplace businesses must serve two (or more) sides simultaneously - demand and supply, riders and drivers, guests and hosts, buyers and sellers. That duality creates rich opportunity - and relentless complexity.
This exclusive, virtual meetup is designed specifically for product and analytics leaders building the next generation of marketplaces. This 90-minute session will go what it takes to deliver real growth, flourishing communities, and products that scale trust and performance across both sides of your market.
Here's what we'll cover:
- Finding the right user levers to optimize marketplace KPIs, such s conversion, retention, and monetization, by segment, journey, and other variables
- Understanding user journeys that reinforce building trust and dual-sided community growth at scale
- Practical use cases of AI in marketplace product analytics and how it impacts the skills and roles in product teams
- Experimentation and measuring the causal effect of product releases
For Leaders in Analytics and Growth:
This event is tailored for VPs and Heads of Product, Growth, and Analytics at two-sided or multi-sided platforms -marketplace leaders responsible for balancing the flywheel: scaling supply, activating demand, and optimizing the conversion layer in between. Think riders and drivers, hosts and guests, buyers and sellers—all growing on different curves, all needing different kinds of signal.
Join a private discussion with fellow industry leaders. Gain actionable insights. Walk away with fresh perspectives - and maybe even an updated strategy for your analytics team.
