Consumer Subscription Companies: The New Era of Product Analytics
MAY 8 | 9:30 AM – 11:00 AM PT
Presenters:
Phil Carter, - Growth Expert & Advisor, CEO Elemental Growth, Partner @ Reforge, ex Product Faire, Quizlet, and Ibotta
Tom Laufer – CEO & Co-founder, Loops (Host)
An exclusive Roundtable for Analytics Leaders at Consumer Subscription companies
For subscription apps, acquisition is just the opening act. The real challenge? Keeping users engaged, renewing, and climbing the LTV curve.In a world of endless alternatives, where every push, playlist, and paywall moment matters, understanding why users convert - or cancel - is more than a metric. It’s survival. Yet most analytics teams are stuck explaining what happened, not why it happened - or what to do next.
In this exclusive session, we’re zeroing in on the unique challenges faced by analytics and product leaders at consumer subscription apps: measuring true product impact, uncovering why KPIs are moving, and driving long-term retention at scale.
Here's what we'll cover:
- Enabling the Subscription Value loop
- Cracking the churn code: Learn how to pinpoint the causal reasons behind changes in top drops in engagement, conversion, and renewal
- Mapping retention moments that matter: How to identify the key micro-conversions (first playlist, first meditation, first binge) that predict long-term loyalty—and optimize for them.
- AI-powered analyst workflows - from anomaly to action: How leading apps use Gen AI to detect KPI shifts, summarize root causes, and push next-step insights directly into team workflows.
For Leaders in Analytics and Growth:
A curated session for VPs and Heads of Product, Growth, and Analytics at consumer subscription app companies - teams building habit loops, reducing churn, and maximizing LTV across global audiences. If your business depends on daily engagement, personalized journeys, and nudging trial users into loyal subscribers, this is built for you.
Join a private discussion with fellow industry leaders. Gain actionable insights. Walk away with fresh perspectives - and maybe even an updated strategy for your analytics team.
