From Sign-Up to Expansion: Analytics Strategies That Drive B2B SaaS Growth
June 19, 9am-10:30am PT
Presenters:
Elena Verna ( Growth Advisor, 15+ year B2B SaaS growth operator (Miro, Dropbox, SurveyMonkey, Vimeo) and Reforge Partner
Tom Laufer – CEO & Co-founder, Loops (Host)
A Roundtable for B2B SaaS Leaders Solving for Activation, Retention, and Expansion at Scale
In SaaS, acquisition gets the budget - but retention and expansion drive the business.
Modern SaaS leaders aren’t just tracking KPIs. They’re engineering growth loops, debugging user journeys, and tying product behavior to revenue. But with fragmented personas, overlapping pricing plans, and data stuck in dashboards, understanding what’s truly working—and what’s holding you back - is harder than ever.
And traditional analytics just isn’t cutting it anymore.
Here's what we'll cover:
- Finding the friction: Identify the behavioral blockers that stall activation, downgrade NPS, or slow expansion - so you can fix them before they fester.
- Measuring what moves revenue: Use causal models to isolate the impact of onboarding flows, feature launches, and GTM experiments - without relying on perfect A/B conditions.
- AI-assisted insights at exec speed: See how leading SaaS teams are using Gen AI to auto-summarize insights, flag anomalies, and answer the “why” before someone even asks.
- Prioritizing with precision: Move beyond correlation and noise to prioritize by impact - helping your teams ship smarter, not just faster.
- Redesigning the analyst role: Discover how AI is transforming the role of analysts from dashboard builders to strategic growth partners.
For Leaders in Analytics and Growth:
For product, growth, and analytics leaders at B2B SaaS companies - teams driving product-led growth, monetization, and expansion across complex customer journeys. If you’re navigating activation drop-off, pricing experiments, or retention across personas and plans, this session is built for you.
Join Elena Verna, Tom Laufer, and fellow B2B SaaS leaders in a strategic conversation about what’s actually driving growth in 2025. You’ll walk away with practical frameworks, real-life examples, and the mindset shift today’s analytics leaders need to turn metrics into momentum.
