Built to Keep Playing: Analytics Strategies for Gaming & Entertainment Products
May 20, 9:00 AM – 10:30 AM PT
Presenters:
Ken Rudin - Executive Growth Advisor, Ex-Head of Growth at Google, Zynga, and ThoughtSpot, and Dir of Growth at Meta.
Tom Laufer – CEO & Co-founder, Loops (Host)
An Exclusive Virtual Roundtable for Analytics Leaders Driving Growth Through Content, Gameplay, and Experience
In the world of gaming and entertainment, engagement is everything. You're not just launching features or shows - you're managing attention, pacing content, tuning economies, and chasing retention across fragmented, behavior-rich user journeys. But with thousands of segments, live events, and overlapping releases, understanding what’s actually driving KPIs (and what’s not) is brutally hard.
Here's what we'll cover:
- Causal drivers of engagement, retention, and monetization: Move beyond surface metrics to find the user actions that actually move the needle
- Launch smarter, not slower: How to measure the true impact of a feature, content drop, or mechanic - even when A/B testing isn’t viable
- Root cause workflows that turn KPI anomalies into prioritized, explainable drivers in minutes - not days
- Leveraging Gen AI in product analytics and the impact on teams, skills, and career paths.
For Leaders in Analytics and Growth:
A private session for product, growth, and analytics leaders at gaming and entertainment platforms—teams scaling content-driven ecosystems, optimizing user loops, and driving monetization across global audiences. If your business thrives on real-time engagement, personalization, and retention, this is your room.
Join fellow leaders shaping the next era of play and entertainment. You’ll leave with new frameworks, real use cases, and proven ways to bring more velocity -and more precision - to your analytics strategy.
