Gaming

Up Your Game with Loops

ROOT CAUSE ANALYSIS

Identify the Reasons for KPI Changes

Loops Root Cause Analysis automatically identifies the reasons for drops and trends in your KPIs:

All potential reasons are analyzed and ranked by their impact on the KPI
Automatic alerts
Proactively manage KPI drops, including DAU, MAU, Average Session Length, D1/D7/D30 Retention, ARPU, ARPPU, Conversion, LTV, UAC, Churn, Social Interaction, Game Completion rate, and more.
Hidden user segments revealed
No time wasted chasing answers

AUTOMATIC INSIGHT SUMMARIES

Updates Pushed via Slack, Teams and Email

Personalized summaries and alerts for individuals and teams

Define and track your top KPIs
Be the first to know - avoid surprises
Empower your team and your stakeholders with insights and progress

PRODUCT RELEASE IMPACT ANALYSIS

Measure the impact of every product change and in-game campaign on KPIs

Loops Release Impact analysis enables you to accurately identify the impact of each product change:

When you don’t have the traffic, time, or resources, always measure
90+% accuracy of standard A/B testing, but with minimal traffic, time and resources
Loops causal models account for all the noise factors that can skew your view of the impact of a change, such as live ops, promotions, mini-games, improved performance/ latency, promotion, the impact of bugs, pricing, amongst many other factors

USER JOURNEY ANALYSIS

Optimize for the highest-impact game paths

Loops causal journeys analysis enables you to identify the combinations and sequences of content, bonuses, mini-games and other events users experience that maximize or minimize your KPIs, at every stage in your user’s lifecycle:

Loops identifies and ranks user journeys, by their exact impact on your KPIs
Prioritize effort on the highest impact paths and user segments
Understand and expand on what’s working, from marketing, to discovery, and throughout the entire user funnel

FUNNEL ANALYSIS

Know why high-intent users drop

Causal analyses so you can focus on streamlining their journey:

Loops ranks the biggest opportunities to improve your funnel, by segment, by funnel stage
Analyze all levels in the funnel - where users are failing and why, where it's too easy or difficult, etc.
Understand why high-intent gamers are dropping
Gain new insights from Loops simulations of what would be the effect if you improved a step or brought in more users from a particular segment
Understand the obstacles your power gamers may encounter in your funnels

ENGAGEMENT DRIVERS

Cluster Users by Intent and Expertise

Loops identifies which user journeys increase DAU/MAU ratio or stickiness, sessions per user, session length, etc.

Understand the causal effect your features have on your top engagement KPIs
Gain insight into the impact of features on users who have not yet adopted your product
Learn how discounts, loyalty programs, and other incentives impact your KPIs
Customize for big players

CONVERSION AND RETENTION DRIVERS

Build long-term fans

Gain insight into what’s behind churn and which user cohorts and segments stay with you:

Identify the user experiences that maximize and minimize your KPIs
Identify your Habit moment, in terms of slots, coins, wins, levels, or other measures
Understand retention and churn by the game levels in order to optimize the difficulty of the game
Understand what type of bonus drives retention

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Play to Win

Up Your Game with Loops

Learn more:

Protecting Revenue Playbook

Measuring the Causal Effect of Product Launches

KPI Drop Checklist

Get Started

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