Whitepaper. Measuring the Causal Effect of Product Launches

It is surprising how few companies prioritize opportunity sizing in their roadmap. Those that do often use RICE/ICE. Loops CEO, Tom Laufer, discusses a better approach, with a short supporting video

In today’s forward-thinking, customer-focused organizations, product teams are constantly evolving and changing. New teams and functions are created as a way to empower the specialized expertise that’s leveraged to establish a competitive advantage. As the issue of acquiring and retaining users is critical to a product’s success, the evolution of product growth teams that focus on moving the needle on critical success metrics of their products should come as no surprise.

How data teams can move beyond building dashboards to actually moving the product and the business needle.