Why Loops - with Japna Sethi

Got two minutes? Check out this snappy overview of Loops, hosted by Loops CEO, Tom Laufer

When 18Birdies started working with Loops, the platform presented an opportunity to improve on 18Birdies’ pre-set KPIs with the “Goal Driver” analysis. This analysis automatically identifies the features that maximize a company’s KPIs using causal inference models, which enable you to get significant results with minimal traffic.

B2B experts discuss the top execution drivers for product growth in B2B businesses, in 2024

A customer's own dashboards indicated their A/B test experiment variant was losing. Fortunately, they looked at the Loops validation analysis. Ultimately, it drove a 12% lift in Conversion to Paid

This case study highlights that many firms may be losing money without knowing it. In this case, a customer of Loops avoided a $5M revenue loss by quickly identifying an issue before it impacted the majority of their client base.

Wahi has always had a focus on product analytics, but quickly determined that their correlation-based approach of formulating hypotheses, trying to optimize campaigns and the product, and waiting weeks to months on A/B tests trying to identify causation, was not optimal.